Field Notes
Intelligence
Intelligence
from the work.
Search changes. Platforms change. Customer behaviour changes. Field Notes documents what we are seeing across websites, local search, e-commerce, paid media and automation — with enough detail to actually use it.
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Field Notes is where we document what we are actually seeing in client work — search behaviour, store performance, ad results and the things that turn out not to matter.
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Field Notes, occasionally.
Practical notes on search, e-commerce, paid media and automation for independent brands.